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About us - Products for builders

Advent provides developer focused software to help you build better software.

Advent is the company behind LoadForge and other developer focused tools. Started in the height of the pandemic, we have since grown into a team of engineers building solutions to challenges we've had in our development journey.

Unique clients
3000
Daily load tests
2500
HTTP requests per day
1.1B

Our values - Building tools for builders with purpose and passion.

We are guided by core principles that shape how we build products and serve our users.

  • Performance as a Feature. We treat performance and speed as fundamental features of every product, not as afterthoughts. LoadForge is engineered to run blisteringly fast at scale, allowing developers to simulate massive traffic.
  • Built for Developers. Our products are designed with a developer-first mindset, prioritizing simplicity and intuitive usability. From clean UI to straightforward APIs, every decision is about minimizing friction so developers can focus on building great software instead of wrestling with tools.
  • Craftsmanship with Purpose. We take pride in building well-crafted software and doing right by our users. That means writing clean, reliable code and acting with transparency. Our technology makes a positive impact beyond just delivering features.

Leadership

  • Dean Benjamin

    Co-Founder / CEO

  • Dave Blakey

    Co-Founder / CTO

From the blog

Our team of experienced designers and developers has just one thing on their mind; working on your ideas to draw a smile on the face of your users worldwide. From conducting Brand Sprints to UX Design.

Introducing Performance Monitoring: Continuous, Real-World Speed Insights for Your Web Apps

Announcing Performance Monitoring for LoadForge—live dashboards, Core Web Vitals, Lighthouse audits, and the new LoadForge Score so you can track speed regressions automatically.

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Welcome to the New Advent Development Website!

We are thrilled to announce the official launch of the brand-new Advent Development website!

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